Saturday, November 17, 2007

Well Done: annual report

Brilliant concept, not just putting pictures with words. In fact, there are no words at all… until you bake it to perfection. The Well Done annual report is very well done. Check it out...
http://www.dezeen.com/2007/11/13/well-done-a-food-company-annual-report-that-has-to-be-cooked-first/

1 comment:

Rieko said...

This is a fabulous annual report! I didn't know that such a thing like thermo-reactive ink exists in the world! If I have a bakery shop, I would definitely use this ink to create marketing prmotional materials! Also, this annual book needs to be handled with care - it needs to be bakeed at precisely 100 degrees Celsius. I will freak out when I bake this beautiful little book because it can burn if I do not bake it properly. But it will be a thrilling experience and that will make the annual book memorable!